line88 Privacy Policy

1. Introduction

Welcome to line88. We operate Malaysia's premier online gaming destination at line88.lat, providing sportsbook, slots, live dealer casino, cricket betting, blackjack, and a full suite of gaming products to players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Bangsar, and throughout Malaysia.

This Privacy Policy ("Policy") describes how line88 ("we", "us", "our") collects, uses, stores, and discloses personal data you provide when you visit our website, register an account, make a deposit or withdrawal, or otherwise interact with our platform. By accessing line88 and using our services, you acknowledge that you have read and understood this Policy.

This Policy is drafted in alignment with the Personal Data Protection Act 2010 (PDPA) of Malaysia and reflects international best practices for data privacy.

2. Information We Collect

line88 collects personal data through a variety of interactions. The categories of information we may collect include:

A. Information You Provide Directly

• Full name, date of birth, and national identification number (MyKad or passport)
• Residential address, including city (e.g. Kuala Lumpur, Penang, Johor Bahru)
• Email address and mobile phone number
• Username, password (stored as a one-way hash), and security questions
• Payment details including Maybank, CIMB, Public Bank account numbers, Touch n Go eWallet, Boost, DuitNow QR identifiers, and cryptocurrency wallet addresses (BTC, ETH, USDT, BNB)
• Documents submitted for KYC (Know Your Customer) verification
• Communications you send to our support team via live chat or email
• Responsible gaming preferences, self-exclusion requests, and deposit limit settings

B. Information Collected Automatically

• IP address, browser type, and operating system
• Device identifiers and session tokens
• Pages visited, time spent, click patterns, and betting history on the platform
• Geolocation data (country/region level) derived from your IP address
• Cookies, pixel tags, and similar tracking technologies (see Section 6)

C. Information from Third Parties

• Identity verification results from accredited KYC/AML service providers
• Payment confirmation data from banking partners and eWallet operators
• Fraud risk signals from security screening services

3. How We Use Your Information

line88 processes personal data only where we have a lawful basis for doing so. The primary purposes for which we use your information are:

• Account Management: To create, maintain, and authenticate your line88 account and verify your identity in compliance with AML and KYC obligations.
• Service Delivery: To process deposits and withdrawals in Malaysian Ringgit (MYR) and supported cryptocurrencies, settle bets, and provide access to all gaming products including sportsbook, slots, and live casino.
• Customer Support: To respond to your enquiries, resolve disputes, and deliver multilingual support in English, Bahasa Melayu, and Mandarin.
• Responsible Gaming: To monitor gameplay patterns, enforce self-exclusion settings, apply deposit limits, and refer players to support resources where necessary.
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, money laundering, underage gambling, and other prohibited activities.
• Legal Compliance: To meet our obligations under Malaysian law, respond to lawful requests from regulatory authorities, and maintain records as required.
• Platform Improvement: To analyse usage trends, personalise your experience, and improve the performance and content of line88's platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates — only where you have given explicit consent and always with an opt-out option included.

4. Disclosure of Data

line88 does not sell, rent, or trade your personal information to any third party for marketing purposes. We may share your data in the following limited circumstances:

• Service Providers: Trusted third parties who assist us in operating the platform, including payment processors (Maybank, CIMB, Public Bank, Touch n Go eWallet, Boost), KYC verification providers, IT infrastructure partners, and customer support tools. All such parties are bound by data processing agreements.
• Legal Authorities: Where required by Malaysian law, court order, or lawful request from a government authority, we may disclose your data to the extent strictly necessary.
• Fraud & AML Partners: Specialist screening services used to detect suspicious activity, money laundering, and other financial crimes.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity subject to the same privacy protections outlined in this Policy.

5. Data Retention

line88 retains personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• Active account data is retained for the duration of your account's existence on line88's platform and for a minimum of five (5) years after account closure to meet AML record-keeping requirements.
• Transaction records (deposits, withdrawals, bet history) are retained for a minimum of seven (7) years in line with Malaysian financial record-keeping standards.
• KYC documents are retained for the period required by applicable anti-money laundering regulations, typically five (5) years from the end of the business relationship.
• Marketing consent records are retained until you withdraw consent or for three (3) years after your last interaction with line88's marketing communications, whichever is earlier.

When personal data is no longer required, line88 will securely delete or anonymise it in accordance with our internal data lifecycle management procedures.

6. Cookies & Tracking Technologies

line88 uses cookies and similar tracking technologies to deliver a functional, secure, and personalised experience on our platform. A cookie is a small text file placed on your device when you visit our website.

We use the following categories of cookies:

• Essential Cookies: Required for core platform functionality such as session management, login authentication, and security. These cannot be disabled without affecting platform usability.
• Analytics Cookies: Used to understand how players navigate line88, which games are most popular, and where technical issues arise. Data is aggregated and anonymised.
• Preference Cookies: Remember your language preference, display settings, and other personalisation choices to improve your experience across sessions.
• Fraud Prevention Cookies: Help detect unusual behaviour patterns associated with account compromise, bonus abuse, or automated bots.

line88 does not deploy third-party advertising or social media tracking cookies. You may disable non-essential cookies through your browser settings; however, this may limit certain platform features. Continued use of line88 following the display of our cookie notice constitutes acceptance of essential cookies.

7. Security Measures

line88 employs a multi-layered security architecture to protect your personal and financial data. Our key security measures include:

• TLS 1.3 encryption for all data in transit between your device and our servers
• AES-256 encryption for sensitive data stored at rest in our databases
• Two-factor authentication (2FA) options for account login
• Regular penetration testing and vulnerability assessments conducted by independent auditors
• Strict role-based access controls limiting staff access to personal data on a need-to-know basis
• 24/7 security monitoring and automated anomaly detection systems
• Secure, segregated storage of payment credentials in compliance with applicable standards

Despite these measures, no system is completely immune to risk. In the unlikely event of a data breach that poses a material risk to you, line88 will notify affected users promptly and take all reasonable steps to mitigate harm.

8. Your Rights

As a Malaysian resident, you are entitled to specific rights regarding your personal data under the Personal Data Protection Act 2010 (PDPA). line88 respects and upholds these rights:

• Right of Access: You may request a copy of the personal data we hold about you. We will respond within 21 days of a verified request.
• Right of Correction: If any of your personal data is inaccurate or incomplete, you have the right to request that we correct it without undue delay.
• Right to Withdraw Consent: Where data processing is based on your consent (e.g. marketing emails), you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Limit Processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while a correction request is under review.
• Right to Complain: If you believe line88 has not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.

To exercise any of these rights, please contact our Data Protection team using the contact details in Section 12.

9. Third-Party Links

line88's platform may occasionally reference third-party services such as payment providers or support tools. These third parties operate under their own privacy policies and line88 accepts no responsibility for how those parties collect or use personal data. We encourage you to review the privacy policies of any third-party services you interact with.

10. Children's Privacy

line88 is strictly an adults-only platform. Our services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that a minor has registered an account or provided personal data, we will immediately terminate the account and delete all associated data.

If you believe a minor has accessed line88, please contact us immediately at [email protected] so we can investigate and act accordingly.

11. Changes to This Policy

line88 reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will:

• Update the "Effective Date" at the top of this page
• Display a prominent notice on the line88 platform for a reasonable period
• Where appropriate, notify registered users via email

Your continued use of line88's services following the effective date of any revised Policy constitutes your acceptance of those changes. If you do not agree with a revised Policy, you should discontinue use of the platform and contact us to close your account.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please get in touch with our Data Protection team:

We aim to respond to all data-related enquiries within 5 business days. For urgent matters such as suspected unauthorised access to your account, our 24/7 live chat support team is always available to assist you immediately.